Promotional Strategies and Tourist Behavior: Implications for Tourism Development
Keywords:
Tourism promotion; Tourist behavior; Digital marketing; Tourism enterprises; SMEs; Developing economiesAbstract
The tourism sector is considered oneof the most important economic, social,and cultural sectors in most countriesworldwide. This importance stems fromits significant contribution to attracting foreign currency
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Development, O. for E. C. and. (2020). OECD Tourism Trends and Policies 2020. OECD Publishing. https://doi.org/10.1787/6b47b985-en
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