Promotional Strategies and Tourist Behavior: Implications for Tourism Development

Authors

  • Rezig Imane, Guerad Yacine

Keywords:

Tourism promotion; Tourist behavior; Digital marketing; Tourism enterprises; SMEs; Developing economies

Abstract

The tourism sector is considered oneof the most important economic, social,and cultural sectors in most countriesworldwide. This importance stems fromits significant contribution to attracting foreign currency

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References

Development, O. for E. C. and. (2020). OECD Tourism Trends and Policies 2020. OECD Publishing. https://doi.org/10.1787/6b47b985-en

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Published

2025-08-27

How to Cite

Rezig Imane, Guerad Yacine. (2025). Promotional Strategies and Tourist Behavior: Implications for Tourism Development. Pegem Journal of Education and Instruction, 15(4), 4307–4312. Retrieved from https://www.pegegog.net/index.php/pegegog/article/view/4634