The Role of Knowledge Management in Increasing Artificial Intelligence in the Organization: A Case Study of Microsoft

Authors

  • djalal bouchareb,hicham herizh,Mohamed Amine guembour m., lyes gachout ,oussama latraoui oussama.

Keywords:

Knowledge Management – Artificial Intelligence – Innovation – Microsoft

Abstract

his study investigates the strategic role of knowledge management (KM) inenhancing organizational artificial intelligence (AI) capabilities, with Microsoft serving asa prominent case study. It examines how KM processes—knowledge acquisition, storage, sharing, and application—

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References

✓ Alavi, M. and Leidner, D. E., 2001. Review: Knowledge Management and Knowledge Management Systems: Conceptual Foundations and Research Issues. MIS Quarterly, 25(1), pp. 107–136.

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Published

2025-11-20

How to Cite

djalal bouchareb,hicham herizh,Mohamed Amine guembour m., lyes gachout ,oussama latraoui oussama. (2025). The Role of Knowledge Management in Increasing Artificial Intelligence in the Organization: A Case Study of Microsoft . Pegem Journal of Education and Instruction, 15(3), 660–674. Retrieved from https://www.pegegog.net/index.php/pegegog/article/view/4583

Issue

Vol. 15 No. 3 (2025): CURRENT ISSUE

Section

Article

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