Enhancing the efficiency of the marketing mix using artificial intelligence models in digital startups

Authors

  • Dr. Sediri Amin, Dr. Zerrouki Naima

Keywords:

Marketing mix, AI models, efficiency, digital startups

Abstract

This study discusses how the concept of theMarketing Mix has evolved in light of thetransformations brought about by the digitaleconomy, focusing on the role of ArtificialIntelligence (AI) in enhancing the efficiency ofmarketing toolsinemerging

Downloads

Download data is not yet available.

References

Jerome McCarthy, Basic Marketing: A Managerial Approach (Homewood: Richard D. Irwin, 1960).

Downloads

Published

2024-11-21

How to Cite

Dr. Sediri Amin, Dr. Zerrouki Naima. (2024). Enhancing the efficiency of the marketing mix using artificial intelligence models in digital startups. Pegem Journal of Education and Instruction, 15(4), 3449–3457. Retrieved from https://www.pegegog.net/index.php/pegegog/article/view/4537

Issue

Vol. 15 No. 4 (2025): EARLY VIEW

Section

Article

License

Creative Commons License

This work is licensed under a Creative Commons Attribution-NonCommercial 4.0 International License.

Attribution — You must give appropriate credit, provide a link to the license, and indicate if changes were made. You may do so in any reasonable manner, but not in any way that suggests the licensor endorses you or your use.

NonCommercial — You may not use the material for commercial purposes.

No additional restrictions — You may not apply legal terms or technological measures that legally restrict others from doing anything the license permits.