The Impact of Corporate Social Responsibility on Perceived Firm Performance: The Mediating Role of Employee Commitment and Moderating Effect of Industry Competitiveness
Keywords:
Corporate social responsibility, employee commitment, perceived firm market performance, industry competitiveness, Resource-Based View, Banking sector, PakistanAbstract
This study examines the impact of Corporate Social Responsibility (CSR) initiatives on perceivedfirm performance, investigating the mediating role of employee commitment and the moderating effect of perceived industry competitiveness
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References
Aguinis, H., & Glavas, A. (2019). On corporate social responsibility, sensemaking, and the search for meaningfulness through work. Journal of Management, 45(3), 1057–1086.
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