Global Brand Culture: A threat to Localization (A Study Specific to Urfi’s Urdu Short Stories)

Authors

  • Itrat Batool,Dr. Aqlima Naz,Ms. Shereen Gul,Ms. Shehzina Wilayat,Ms. Shehla Kaleem

Keywords:

Globalization, localization, Pakistan, Eastern values, Irfan Ahmed Urfi, Urdu Short Story

Abstract

Globalization, in the name of development, is rapidly ingesting the localization of backward anddeveloping countries including Pakistan. Modernism beyond the limits and unreasoning race offashion are major threats to ethical and social values. Eastern values are being overwhelmed by the western ones.

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References

Akram, H., & Abdelrady, A. H. (2023). Application of ClassPoint tool in reducing EFL learners’ test anxiety: an empirical evidence from Saudi Arabia. Journal of Computers in Education, 1-19.

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Published

2025-02-20

How to Cite

Itrat Batool,Dr. Aqlima Naz,Ms. Shereen Gul,Ms. Shehzina Wilayat,Ms. Shehla Kaleem. (2025). Global Brand Culture: A threat to Localization (A Study Specific to Urfi’s Urdu Short Stories) . Pegem Journal of Education and Instruction, 15(2), 329–337. Retrieved from https://www.pegegog.net/index.php/pegegog/article/view/4481

Issue

Vol. 15 No. 2 (2025): PEGEGOG

Section

Article

License

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