Dr. Sahar Oumertem , Dr. Afaf Oumertem, Choauti Zine ddine. “From Fragmented Messaging to Holistic Communication: Enhancing Brand Image in Cosmetic Companie”. Pegem Journal of Education and Instruction 16, no. 1 (January 10, 2026): 652–682. Accessed January 20, 2026. https://www.pegegog.net/index.php/pegegog/article/view/4747.