Dr. Sahar Oumertem , Dr. Afaf Oumertem, Choauti Zine ddine. “From Fragmented Messaging to Holistic Communication: Enhancing Brand Image in Cosmetic Companie”. Pegem Journal of Education and Instruction, vol. 16, no. 1, Jan. 2026, pp. 652-8, https://www.pegegog.net/index.php/pegegog/article/view/4747.