Dr. Sahar Oumertem , Dr. Afaf Oumertem, Choauti Zine ddine. 2026. “From Fragmented Messaging to Holistic Communication: Enhancing Brand Image in Cosmetic Companie”. Pegem Journal of Education and Instruction 16 (1):652-82. https://www.pegegog.net/index.php/pegegog/article/view/4747.