SAHARI SOULEF , LILA GUETTAF , REGGAMI MOHAMED , MESDOUI DALILA. The contribution of viral marketing through tiktok in enhancing brand equity: a case study of ‘El Mordjene’ chocolate spread in 2024. Pegem Journal of Education and Instruction, [S. l.], v. 15, n. 3, p. 708–719, 2025. Disponível em: https://www.pegegog.net/index.php/pegegog/article/view/4668. Acesso em: 8 feb. 2026.