DR. SEDIRI AMIN, DR. ZERROUKI NAIMA. Enhancing the efficiency of the marketing mix using artificial intelligence models in digital startups. Pegem Journal of Education and Instruction, [S. l.], v. 15, n. 4, p. 3449–3457, 2024. Disponível em: https://www.pegegog.net/index.php/pegegog/article/view/4537. Acesso em: 20 jan. 2026.