Itrat Batool,Dr. Aqlima Naz,Ms. Shereen Gul,Ms. Shehzina Wilayat,Ms. Shehla Kaleem. (2025). Global Brand Culture: A threat to Localization (A Study Specific to Urfi’s Urdu Short Stories) . Pegem Journal of Education and Instruction, 15(2), 329–337. Retrieved from https://www.pegegog.net/index.php/pegegog/article/view/4481